Case Introduction Establish bases near the sites of leading overseas customers / Ascertain customer needs in a timely manner and acquire new business
We have established an office and showroom in San Jose, which serves as planning and development base for leading American companies. Amid restrictions on travel from countries overseas which were put in place during the COVID-19 pandemic, the company gained new business by continuing to communicate on the ground and ascertain customer needs.
Challenges
- Have not been able to visit overseas OEM sites for inspections due to the COVID-19 pandemic
- Have not been able to find the necessary materials to enhance the functionality of products
Solutions provided by Elematec
Rapid deployment of information between the United States, China and Japan
We set up a showroom in San Jose where people can go to directly check high-quality Japanese products. Information on customer needs which has been ascertained through interviews conducted there is being provided to EMS companies in China by staff at our local office in China. With our head office in Japan serving as the control tower, we take the initiative when it comes to elements such as negotiating arrangements for delivery and acceptance rules. The cooperation between Japan, the United States, and China also allows us to deal with any trouble which may arise, such as sudden changes in specifications.
Total support for the process leading up to mass production launches, including when it comes to technical aspects
We have worked with customers to establish quality standards that all companies involved could agree on by having sales representative familiar with optical parts and local team members in charge of quality performed yield verifications to eliminate any mismatches between raw material standards and product standards.
Achievements
- Became a stepping stone for the expansion of U.S. business
- Appreciation for our support system has led to the receiving of orders for new businesses
